Hilton Worldwide

My work has been recognized at the highest levels of the Hilton organization, having been tapped on numerous occasions to create collateral for regional and company-wide initiatives. Burning the Midnight Oil (first two samples) began as a regional campaign in 2011 and in 2014 was expanded to include the Northeast and Mid-Atlantic regions. This prompted the addition of the word “REFUELD” in the logo. Engage is a smartphone app that was created locally at the Palmer House as a beta test for Hilton Worldwide to connect employees and be a repository for questions, team member surveys, photo sharing, and contests. I was brought in to brand the app by working with a committee of employees from various departments. This panel approval system was a valuable learning experience for me where I was able to incorporate different perspectives and work through a project with a number of varying opinions. The end result garnered high praise from the ultimate client, the General Manager of the Palmer House Hotel.