Chillcation

Every destination has an off season and it is always a challenge for marketers to convince travelers to visit during this time. For Chicago that, of course, is Winter. The Chillcation promotion is an award-winning campaign to drive business to Chicago from December through March. I am proud to be part of the team that created the successful promotion which averages over $1 Million dollars in revenues per year for three years running. The campaign has evolved each year but still maintains the theme to entice traveler's to Chicago by highlighting the magical side of Winter.