Cycling

As an avid cyclist I've donated my craft to help promote several area bike communities and rides since 2012. Blue Energy is a Hilton initiative designed to promote goodwill internally and through community service events. With the support of our hotels, I launched Blue Energy Cycle Club as a monthly bike ride that I organized and lead in the spring and summers from 2012-13. I designed all communications as both emails and flyers that were distributed throughout our Chicago area hotels. The designs were influenced by 20th century European cycling posters, and combined elements of both current and vintage Chicago skylines and vistas to create the look of retro cycling in the general vicinity of where the monthly rides would take place. Chicago Critical Mass is a monthly bike ride that my wife and I were very active in for years until we had our first child. Then we became active in Chicago Kidical Mass. In 2014 we launched the Evanston Kidical Mass, since our family was both new to Evanston and cycling with children. Rides were promoted with flyers designed for both print and email blasts through social media and local parent-teacher email networks